Tammdone
A customer-first mobile experience for requesting urgent services with speed, clarity, and real-time tracking.
Role
UI/UX Designer
Tools
Figma
Project Overview
Tammdone is a Qatar-based service booking app that connects users with trusted providers for delivery, roadside assistance, moving, and more. I led the end-to-end UI/UX design for the customer-side mobile experience, focusing on simplicity, bilingual support, and smooth task completion. This case study showcases key user flows, visual design, and UX thinking behind the product.
Problem Statement
In Qatar, many users rely on mobile platforms for booking everyday services, but existing apps are often cluttered, slow, or lack proper localization. The challenge was to design a seamless mobile experience that simplifies booking, supports Arabic and English users, and builds trust through clear, modern design.
Solution
The solution was a mobile-first design centered around a simplified booking experience. Key improvements included a unified authentication process using OTP verification, intuitive navigation with clear service categories, bilingual interfaces (Arabic and English), real-time order tracking, and accessible, visually appealing screens designed to reduce friction and enhance user confidence throughout the booking journey.
Outcome
The final design enabled users to book services in under 2 minutes. Key flows like authentication, order tracking, and settings were refined through user testing. The bilingual interface, real-time tracking, and modular navigation received strong feedback from both users and stakeholders for clarity and ease of use.
Target Audience
- Adults aged 25–50 living in Qatar
- Mobile-first users booking services like towing, delivery, and home moving
- Bilingual speakers: Arabic and English
- Users prioritizing trust, simplicity, and speed over feature overload
Design Thinking Process
1. Empathize
Gathered pain points from existing app users in Qatar.
2. Define
Identified complexity in booking flow and lack of language support
3. Ideate
Designed simplified screens and efficient service selection
4. Prototype
Created interactive flows using Figma
5. Test
Conducted usability sessions and applied feedback iteratively
User Flow
User Persona
Karim
Age: 34
Education: Bachelor’s in Business Administration
Status: Married
Occupation: Logistics Coordinator
Location: Doha, Qatar
Personality
Efficient
Practical
Mobile-first
Background
Karim works in a fast-paced logistics firm, juggling multiple tasks and responsibilities daily. His work requires coordination with drivers, service providers, and clients. He relies heavily on mobile apps to manage logistics, orders, and support services quickly. Time is critical for Karim. He values tools that help him solve problems without friction.
Goals
- Quick and reliable way to book everyday services without phone calls.
- Clear visibility into service statuses and expected arrival times.
- Manage service requests efficiently on the go.
Frustrations
- Complex or slow service booking processes.
- Lack of real-time updates or unclear status tracking.
- Apps that don’t support Arabic or are unintuitive.
Interests
- Mobile apps for work-related and personal errands.
- Clean interfaces with Arabic support.
- Transparent, timely, consistent communication.
Ayesha
Age: 42
Education: High School Graduate
Status: Homemaker
Occupation: Full-time Parent
Location: Al Wakrah, Qatar
Personality
Caring
Organized
Peace-seeking
Background
Goals
- Dependable app to book services without external help.
- Clear instructions and full Arabic language support.
- Services with proactive updates.
Frustrations
- Confusing UIs or English-only interfaces.
- Unclear booking processes or service information.
- Poor communication or no confirmation after booking.
Interests
- Apps for household services.
- Voice support or messaging for queries.
- Friendly visuals and large text.
Low-Fidelity Wireframes
Colors & Typography
Inter
MAIN FONT - ENG
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789-&@?/|*(::;)
Montserrat Arabic
MAIN FONT - ARA
ا ب ت ث ج ح خ د ذ ر ز
س ش ص ض ط ظ ع غ ف ق
ك ل م ن ه و ي
١ ٢ ٣ ٤ ٥ ٦ ٧ ٨ ٩
